Veterinary Industry Tracker

powered by AVMA and VetSuccess

Monitor key veterinary indicators

The AVMA and VetSuccess are proud to bring you the Veterinary Industry Tracker: an interactive dashboard that monitors daily revenue and visits across thousands of veterinary practices. Use this tracker to keep a pulse on the industry and arm yourself with data.

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*Data is updated daily and subject to change based on availability and PIMS adjustments.

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Year over Year (YoY):
Comparisons across years are made to the closest same weekday from the previous year. For example, Monday November 2nd 2020 is compared to Monday November 4th 2019. This is done to reduce the noise from weekday effects.


Net revenue as defined in the PIMS.


A visit is a unique invoice-day combination. An invoice with 3 days of transactions will be counted on each of the three days.


Parasiticide Months of Protection:
Parasiticides are counted by the number of months of protection they offer for heartworm or flea/tick. For monthly pills, each pill dispensed equals one month. For combination products, one pill accounts for one month of heartworm protection and one month of flea/tick protection. Products that cover multiple months with one administration are assigned months of protection based on what patients received on their visit.


Product Revenue:
Product revenue is defined as all revenue from non-injectable medications, diet revenue, and anything sold over the counter.


Service Revenue:
Service revenue is the remaining non-product revenue in the clinic, including exams, vaccines, injectable drugs, labs, surgery, boarding, grooming, and others.


Practice Demographics:
Visits and revenue in 2019 are provided to describe the kind of practice included in the tracker. Both of these measures are medians.


Rolling 14 day trendlines:
The trendlines exclude the following dates for being holidays in 2020 or being the comparable date for a holiday in 2019, for example July 2nd 2020 being compared to July 4th 2019.

These dates are excluded from the trendlines only, they are still included in all other numbers.