Beyond the Numbers Blog Thoughts & Advice on Veterinary Practice Management

Lagging vs. leading metrics – The importance of a fine balance

So, you want to lose 10 lbs? Not the opening line you were expecting, right? Stick with me here. I promise it will soon make sense. But for now, back to weight loss. You step on your bathroom scale and discover you’ve met your goal. This backward-looking (lagging) indicator gives you something to...Read More

A loyalty and rewards program that pays off for everyone

I had my first VetSuccess phone consult with Brenda Tassava, CVPM in late August 2014. Her recommended action steps for our practice included development of a loyalty rewards program to better bond and retain our clients. She recommended we take a look at the Vet2Pet app, as it had a built-in loyalty program...Read More

Key performance indicators, part 1: Benchmarking your practice to the industry

As a practice manager or owner, in order to effectively keep your practice moving forward, you must measure where you are now on a regular basis. Typically, monthly measurement of key performance indicators (KPIs) benchmarked against not only industry standards, but also against your practice’s historical data, is the cornerstone for effective veterinary...Read More

What practice metrics should you pay the most attention to?

Dr. Clayton MacKay of MacKay Veterinary Consulting shares his insights on the most important practice metrics. One of the key metrics your practice needs to pay attention to is who your lapsing patients are. Get a free Lapsing Patients Report! ​ More

Practical marketing planning for your veterinary practice

Watch as Brenda Tassava, CVPM, practice management consultant, walks us through the basics of creating an effective marketing plan for your veterinary practice. Based on her consultations with hundreds of practices, she shares her insights on the importance of starting by looking at the story your data is telling you. Brenda then provides...Read More

Dr. Stacee Santi and Brenda Tassava, CVPM, discuss preventive care

Practice management consultant Brenda Tassava, CVPM, and Dr. Stacee Santi, medical director of Riverview Animal Hospital in Durango, Colorado, share their thoughts on the state of preventive and wellness care. They discuss the challenges practices face in measuring how they're doing with preventive care, and ideas for making and tracking improvements. Interested to...Read More