The Case of the Age Old Problem
Patient Age & Client Retention: What is the age of active canine and feline patients?
While the practice looks and feels healthy, this peek at their patient age profile shows that they lack sufficient puppy/kitten and young adult patients to maintain their current level of success. In addition, their client retention numbers showed that 42% of their clients have been with them for less than 2 years. This triggered the question: how can they attract more new clients and clients with younger pets?
Brenda Tassava, CVPM, reviewed the practice’s VetSuccess report and guided them to take action. Among her recommendations:1. Increase your online presence (where young clients are most likely to look for a veterinary resource) by adding a Google+ page with focused marketing on attracting puppies, kittens and young adults.2. Take a closer look at your Wellness Plan and feature it on your Google+ page, creating specific messages that resonate with young pet owners who may be struggling to figure out the best way to care for their pets on limited budgets or in a hectic professional lifestyle.
While immediate results are unrealistic for this solution, the practice should see noticeable change in their graphs over the next 6 months or so. With 44% of the practice consisting of senior pets and a mere 5% in the puppy/kitten category, the practice would have seen a serious drop off in revenue without spotting the concern early and taking action to counter the issue before it became a problem.
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