Introducing BMDM – a new direct mail fecal collection program.
Statistically proven to increase compliance with fecal testing by 55%!
Take advantage of a NEW supplemental direct mail program that substantially boosts preventive care and practice revenue!
After discovering a statistically significant correlation between fecal testing and overall practice revenue, we set about creating a data-based solution to help practices increase compliance with fecal testing, and we succeeded!
In a controlled experiment, practices whose clients received their standard wellness exam reminders, plus a supplemental reminder with stool collection bag attached, experienced:
Increase in compliance with fecal testing
Greater likelihood that patients visiting will purchase at least one vaccine
Increase in wellness exam revenue
In incremental revenue per patient mailed
Here’s what to expect from BMDM:
- Our algorithm will identify those clients who haven’t been into your practice or are overdue for a fecal test.
- We’ll send these clients carefully crafted, personalized reminder letters. View sample letter.
- We’ll attach one stool collection bag per letter.
- You’ll receive a monthly performance report indicating how many mailers went out, how many fecal exams came in, and the total revenue generated through BMDM. View sample report.
The best thing about BMDM?
It’s completely automated, so you don’t have to lift a finger. Simply decide how many clients you’d like to target each month based on your budget and leave the rest to us!
“Through my clinical experiences, I have come to believe that fecal tests were a gateway to increased parasiticide compliance and overall preventive care. Now, thanks to VetSuccess and Elanco, we have proof of that and more!”
—Reed Stevens, DVM, Owner, Ellicott Small Animal Hospital