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Top 5 veterinary articles of 2020: Best of the best from an unprecedented year


After the particularly challenging and unprecedented year that was 2020, I know I’m not alone in welcoming 2021 with open arms. Between the global pandemic, racial injustices [1], and a heated presidential election, 2020 has left most of us exhausted and overwhelmed. This is especially true for veterinary professionals who were busier than ever [2] despite COVID-19.

To recap this wild year, let’s take a look at the top 5 most popular veterinary articles of 2020, as ranked by the pageviews for Beyond the Numbers blog posts written in 2020.

Top 5 Veterinary Articles of 2020

“New veterinary revenue model indicates visits per year have greater impact than higher ACT”


a person looking at various graphs of data on a tablet

Our fifth most popular article highlights the initial findings from a statistical model developed by our own data experts here at VetSuccess. Analysis shows that Invoices Per Patient (visits) have a greater effect on increasing Revenue Per Patient than Average Client Transaction (ACT). 

We also found that Average Client Transactions of $300 or more negatively impact Invoices Per Patient. We see fewer and fewer visits (Invoices Per Patient) when ACT surpasses $300. Read on to discover what these findings mean for veterinary practices.


Statistical findings [3]

“3 crucial pieces every new veterinary practice manager needs to complete their training puzzle”


a close up of a black lab looking towards the camera

Coming in at number four is an article from Meg Oliver, CVPM at a three-doctor, small animal and exotics practice in Syracuse, New York. Meg knows just how challenging running a veterinary practice can be for new managers.

Here she explains how training, resources, support, and crystal clear communication from practice owners can make all the difference. Practice management is tough but incredibly rewarding and a well-supported practice manager is a key ingredient in what makes a successful practice.


Practice manager support


“Millennial client confession: 6 things I wish my veterinary practice knew”


a cat and a dog looking out the front door

Millennials are currently the largest generation in America and you better believe we love our pets. This often misunderstood group presents unique challenges and opportunities for veterinary practices. Business as usual no longer flies when it comes to millennials. 

Our third most popular article features one millennial’s perspective on her veterinary practice’s operations. Some feedback we received on this article: this list applies to all generations. Perhaps the generations are more alike than different. 


Millennial client feedback


“Stressful times cause stressed-out clients: How to handle shocking client behavior in your veterinary practice”


a frustrated woman holding a phone with her head down on the table

Our second most popular article is again from Meg Oliver, CVPM who writes with an unparalleled level of honesty and relatability. Here Meg shares a disappointing side effect of the COVID-19 pandemic: bad client behavior. 

Read on to commiserate with Meg, see what her practice experienced, and discover her creative solution for dealing with shocking client behavior. Clear boundaries and staff support can go a long way during stressful times.


Bad client behavior


…and drumroll please, the #1 most popular blog post of 2020 is:

“COVID-19 financial focus: Veterinary practice financial FAQs and 8 action items for managing the pandemic”


an icon of a globe with various points all over it that are connected by lines

It should come as no surprise that the most popular topic of 2020 relates to COVID-19 and finances. Savvy practice managers and owners keep a keen eye on their practice’s financial health during good times and bad. 

In our top article, CPA and tax expert, Glenn Hanner, walks us through financial FAQs about the tax deadline, the IRS, stay-at-home pay, state-specific measures, and government checks. Glenn also highlights eight action items that veterinary practices can take to deal with the repercussions of the pandemic.


Financial best practices [7]

2020: Year in Review

2020 was a year of immense change. Love it or hate it, there are still a few pearls of wisdom worth bringing with us into 2021. Beyond these 5 articles, what are you carrying with you? What have you learned in 2020 and what would you rather forget? 

January is the perfect time to analyze your past year [8] and plan for your future. Know someone who could benefit from reading these articles? Be sure to forward this article.

From all of us at VetSuccess, cheers to a prosperous (and hopefully boring!) new year and beyond!



Kate Zirkle the author


Kate Zirkle is a Marketing Manager for VetSuccess. She is passionate about animal rescue, personal development, and travel. When not working to advance the veterinary industry, she can be found kayaking, reading, and planning her next trip. You can reach her at kate@vetsuccess.com [9].