Tips for veterinary practice managers: Recruiting for improved client service


If you’re a veterinary practice manager, then odds are that a good part of your duties include recruiting and hiring employees to fill open positions on your team. One of the most common roles that need to be filled on a more frequent basis is that of the veterinary receptionist, or client care representative. Here are some essential tips for recruiting in today’s digital world:

Post Your Job for the Millennial Candidate

According to the University of North Carolina Kenan-Flagler Business School, the millennial generation will make up almost half of the American workforce by the year 2020, which is less than four years away. In order to hire a high-caliber candidate from this pool of people, you’ve got to know where they’re looking for employment. As tech-savvy multi-taskers, these potential candidates switch their attention frequently between their laptops, mobile devices like an iPad or a smartphone, and multiple social media platforms.

While Craig’s List might be a free platform for posting jobs, it might not net you the results you’re hoping when it comes to professionalism and longevity. Instead, try a platform like Workable. This platform saves you time by posting to all the major online job boards and social media networks from one simple dashboard. You can also manage your applicants from the same dashboard, saving you valuable time. It’s free for a 14-day trial, and then has plans for as low as $39/month.

Post Your Job to Attract Soft Skills

If you’re looking for someone who is attentive and empathetic, then write your job posting with this in mind. Rather than “seeking receptionist who can multi-task and loves animals”, include language like “are you a people person who possesses and believes in willingness, commitment, and readiness to take action? If you enjoy working in an environment where you get to make an impact on people’s lives…”. Now you’re recruiting for the soft skills your clients need!

Ask for candidates to upload their resume with an original cover letter that answers a specific scenario prompt. Write out a scenario that you commonly see happen in practices that a client care representative might have to face, if hired. Carefully read the cover letter submissions. You are looking for professionalism, empathy, confidence and attention to detail. Did the candidate fail to deliver an answer specific to your scenario? They just failed to make it to the next level of the hiring process.