Beyond the Numbers Blog Thoughts & Advice on Veterinary Practice Management

Should you make yours a certified cat friendly practice?

As you may have heard, there’s a new certification available to veterinary practices called the Certified Cat Friendly Practice. If you’re not quite sure it’s for you, here’s some food for thought. In 2012, according to that year’s U.S. Ownership & Demographics Sourcebook, pet owners owned more than 74 million cats and just under...Read More

A loyalty and rewards program that pays off for everyone

I had my first VetSuccess phone consult with Brenda Tassava, CVPM in late August 2014. Her recommended action steps for our practice included development of a loyalty rewards program to better bond and retain our clients. She recommended we take a look at the Vet2Pet app, as it had a built-in loyalty program...Read More

Practical marketing planning for your veterinary practice

Watch as Brenda Tassava, CVPM, practice management consultant, walks us through the basics of creating an effective marketing plan for your veterinary practice. Based on her consultations with hundreds of practices, she shares her insights on the importance of starting by looking at the story your data is telling you. Brenda then provides...Read More

“Cat day” doubles new and reactivated patients seen by Ohio practice

It is common knowledge that most veterinary practices have more canine patients than feline patients. This is disheartening considering that according to various North American estimates, more cats are owned as pets than dogs. One of the constant challenges our industry faces is how to get cats into the practice for the important preventative care...Read More