Beyond the Numbers Blog Thoughts & Advice on Veterinary Practice Management
One question that frequently comes up on many veterinary discussion boards is, should we participate in a loyalty program for our hospital? Let´s spend some time breaking down what a loyalty program is, why we should use one, and how we should structure it. Coffee aficionados rejoice! There’s much to be learned from…
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You’re never too busy for more clients, right? That’s awesome if your practice is at capacity, but for most of us, we’re always searching for ways to grow our business through client acquisition. Acquiring new clients doesn’t have to be challenging – and it doesn’t have to be expensive either. Let’s dig into…
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In the increasingly crowded landscape of online shopping and home delivery, it’s no wonder veterinarians are feeling the squeeze on their bottom line. Mega-retailers like Walmart® are expanding their services to offer pet pharmacies and in-store veterinary clinics—so it’s more important than ever to stay competitive by offering your clients the options they’re…
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Loyalty programs are all the talk these days. You don’t have to look very far to find a business with a loyalty program. Coffee shops were among the first to discover the value of a loyalty program for client retention but now all sorts of businesses have jumped on the band wagon, including…
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You’re sitting in the chair, with those pearly whites and a toothbrush in hand. Before you even get out of the seat, what does your dental hygienist do? They hand you a little card with your next dental appointment. It’s not an option, it’s a standard. Facing the same challenges that we do…
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When it comes to veterinary phone shoppers, there are two areas that many practices are not actively evaluating—where their phone shoppers are coming from and how effectively their team handles them. These questions can be tough to tackle for two different reasons, which I’ll get into below. But more importantly, why is it…
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In a previous post, I shed some light on how to know if your practice needs a Wellness Plan. Say you’ve determined that your clients need one. What’s next? Developing a Wellness Plan for your practice can feel daunting, but it’s actually not as hard as it may seem. Here are five keys…
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Veterinary Wellness Plans or “Preventative Care Plans” are becoming more and more popular in our profession. If yours is a practice scrambling to figure out how to get a Veterinary Wellness Plan in place – or if you even should – consider this question: Do your clients actually want or need a Veterinary…
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I believe that we are all in this industry for one reason. We love animals and we want them to live in the best of health, for as long as possible. The key to that is to provide better preventive care. Providing better preventive care is undoubtedly one of the biggest areas of…
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In my November 2017 post, I wrote about the role organizational culture plays in creating a theme for your veterinary practice. Whatever your theme may be, it ought to be reflected not only in your staff, your procedures and your physical environment, but also on your website. Your website is one of the…
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