Beyond the Numbers Blog Thoughts & Advice on Veterinary Practice Management

Sound the alarm, lapsing patients on the rise: 5 veterinary marketing tactics to bring back lapsing clients

  When a veterinary hospital has lapsing clients and patients, it’s kind of like a box of beautiful apples sitting on the kitchen counter that one day attracts fruit flies. As you check the apples one by one, you find that a few are rotten at the bottom—even though they look perfect from...Read More

The gentle nudge: How veterinary practices can fix their leaky bucket and retrieve valuable lapsing patients

It’s amazing how quickly a year goes by. I nearly forgot to get an inspection sticker for my car before the end of the month, my doctor reminded me that it had been 18 months since my last check-up, and I just received a second reminder to renew my dog’s license. I have...Read More

Lapsing clients mystery: Can you figure out why this South Carolina practice was losing hundreds of clients?

Detective Keystone reporting for duty on the case of the lapsing clients. Let’s start at the beginning of this lapsing client mystery I have to say: working in the veterinary industry has been one of the most unusual and unexpected career paths for me. I’m sure if you spent most of your life...Read More

Why and how to constantly maximize the potential of your existing, active patients

Fact: Acquiring new patients is much harder than retaining existing ones. So why is it that so many practices are letting existing patient relationships lapse? That’s a big question, and while there’s certainly a big answer, I’d like to focus on just one contributing factor for now: active patient count. How exactly do...Read More

Tips and tricks for getting the most from your Lapsing Patients Detail Report

  When you look at your Lapsing Patients detail report each month do you feel so overwhelmed with all the great information included that you don’t know where to start? If so, you are not alone! This report is an appendix to the Practice Overview Report and is an absolutely amazing tool for...Read More

What’s your active patient count and why you need to know

What is the importance of active patient count, you may ask? I'll let Henry answer that! Dear Liza, I hope this note finds you well. Things here are great. We had a banner month! Our new marketing program seems to be working, and we saw a record number of new patients in the practice this month. The...Read More

Pennsylvania practice achieves 200% return on lapsing patient reengagement program

If you’ve read any of my previous posts, chances are you already know I’m a huge advocate for lapsing-patient outreach. When I meet with veterinary practice managers or owners, I frequently suggest they have a staff member contact lapsing patients by phone. More often than not, though, this suggestion is met with concern...Read More

How to stop your patients from lapsing

In a previous blog post, I talked about the difference between the Lapsing Patient and Lapsing Client reports. Need a reminder? You can find it here. I mentioned at the end that I would provide some additional information in a future post, about some things you can do if you have exhausted the...Read More

How you helped us to help you to “retrieve” lapsing patients in 2017

In relatively recent history, veterinary practices have been turning their attention to the concept of the lapsing patient. If you haven’t seen a patient in over eighteen months, it turns out, it’s very likely you’ll never see them again. Thus, there has been growing interest in how to attract those patients whom you...Read More

Lapsing Patient Report and Lapsing Client Report – What’s the difference?

If you are subscribed to either our Essentials, Essentials Plus or Growth membership packages, you are receiving a Lapsing Patient Report as well as a Lapsing Client report every month. These reports look very similar visually. You may be wondering what the difference is between the two, and how your practice can benefit...Read More