Benchmarking: ACT vs ARP?


Watch as our founder Martin Traub-Werner and Michelle Guercio-Winter, Education Development Specialist at Patterson Veterinary University, have a lively exchange on the topic of which practice metric is most relevant: ACT (Average Client Transaction) vs. ARP (Average Revenue per Patient). What’s your view?

Interested to learn more about which practice metrics should be measured? Check out our Practice Overview Report