Beyond the Numbers Blog Thoughts & Advice on Veterinary Practice Management
One of the common objections veterinary practices seem to have about implementing loyalty programs is that they don’t like to discount their services. But here’s the thing: a loyalty program is not a discount program. In fact, if you are strategic about your program, you will actually prevent discounting. And if that’s not...Read More
Workplace culture is the essence of your business. It’s what makes your business unique, and is the culmination of your businesses values, traditions, and beliefs. It is something that can be defined and built upon – or left to run wild. It can keep and attract talent or chase it away. It can...Read More
If you read my last post on loyalty programs, you were hopefully inspired to think about how such a program could benefit your practice. But before you jump in head first, I would like to share the five fundamental factors of success. At Vet2Pet, we have helped hundreds of practices implement loyalty programs,...Read More
Just walk through an airport and it seems like everyone has a smartphone these days. The truth is that approximately 77% of Americans have a smartphone and the most rapidly growing demographic of smartphone owners is 55- to 64-year-olds – probably because if you want to talk to your grandkids these days, this...Read More
In my last post, I talked about the importance of generating positive online reviews for your practice, and by positive I mean four-star rankings or higher. In this post I’m going to reveal a powerful strategy that Yelp would prefer you not to know about, but first, a little context. Building your reputation...Read More
I was a practice manager at a busy four-doctor practice when we first launched a loyalty program. It was 2011 and we were treading uncharted waters. No one had ever done anything like this in our industry before, and we had no idea if it would work. One day, a client brought his...Read More
In last week’s post, I used an analogy to explain what your Net Change in Active Patients is. As you may recall, it’s like your bank balance. There’s an opening balance on the first day of the month. There are deposits (inflows) and withdrawals (outflows). Then there’s your balance on the last day...Read More
Imagine boarding a plane to your favorite destination. With anticipation, you get to the airport early, get through the seeming chaos of boarding, stow your luggage for takeoff, fasten your seatbelt, and sit through the safety demonstration. The captain then comes over the loudspeaker: “Ladies and gentlemen, from the flight deck, this is...Read More
This post touches on something that’s critical to your practice – positive online reviews – so no beating around the bush. I’m jumping straight in with a stat. Here goes: 91% of consumers actively seek out online reviews for local businesses(1) If your veterinary practice is clogging up social media platforms with its...Read More
If you could only focus on one aspect of your veterinary practice, what would that be? Would you focus on patient care? That’s why you got into this business, after all. Would you focus on client satisfaction, because without clients, you wouldn’t actually be in practice? Or would you focus on revenue, because...Read More
