Meet the Team

Our diverse team of experienced professionals is passionate and pumped about what we do, and committed to helping your practice achieve greater success!

Take a moment to click on each team member’s photo to learn a bit more about what makes each of us tick. And tock.

Martin Traub-Werner

CEO

Martin Traub-Werner

Martin dressed up as a businessman for Halloween when he was seven. Since then, he’s spent almost 40 years refining his skills and honing his craft. Today he’s a dedicated owner/operator focused on providing the most value he can to his clients and colleagues.

Martin graduated from Cornell with a Masters degree in Strategic HR Management and he’s worked in a number of different industries for many large Fortune 500 companies and small businesses. Since 2010 Martin has been dedicated to the veterinary industry and in 2013 founded VetSuccess. VetSuccess is dedicated to unlocking the value of veterinary practice data for the industry. He has presented at national veterinary conferences and regularly speaks to veterinarians and practice managers about practice data and practice management and is a member of the VHMA and VetPartners.

When not on duty, you’ll find Martin on a spin bike or in his kitchen cooking up a storm for his family and friends.

Abraham Lin

Data Analyst

Abraham Lin

With a focus on programming, building statistical models, and crunching large data sets, Abe is always finding new ways to contribute to our Data team. And he can do it in English, French, or Mandarin!

Two quick stats about Abe: #1 His mathematical ability comes from his Statistics degree from the University of Waterloo. #2 His dexterity comes from many hours learning pen-spinning tricks.

These two facts combine to make Abe a video game expert and secret pool shark. He also holds the title at VetSuccess for greatest Slack avatar with his photo of Abraham Lincoln.

Amber Barrett

Customer Support Specialist

Amber Barrett

Amber began her journey in Redlands, CA where she received her Veterinary Assisting license. She has 16 years of experience as a Veterinary Technician, working with large animals, small animals, pocket pets, and exotics.

Beyond her love for animals, Amber also has a passion for numbers. She went to Arkansas State University to get her Associates in Business and she interned at a CPA office before making her way to VetSuccess.

Amber shares her home in California with her husband Andy, two beautiful sons Micah and Ryder, and two dogs, Lenny a Boston Terrier and Midas a Pit Bull. Outside of work, Amber works with aggressive dogs to help them gain confidence and improve their behavior. She is also VetSuccess’ resident rockstar, having been a drummer in a band in her younger years. Her husband is also a singer - talk about a talented family!

Anthea Mislan

Senior Art Director

Anthea Mislan

Just when you think you know Anthea, you learn something that makes you think again. Yes, she’s an art director with a graphic design degree from OCAD University, and yes, she has a broad range of experience working in digital and traditional media, but her creative expression doesn’t end there.

Part introvert, part extrovert, Anthea lives and breathes creativity. Outside of work, you’ll find her knitting chunky scarves, scanning thrift stores for her next great find, or immersing herself in a wide variety of other crafty endeavors.

Whether she’s overseeing design at VetSuccess, art directing at her other professional home – Fuse Marketing Group – or lost in recreational creation, you can always count on Anthea to bring the energy.

Britni Prusa

Product Specialist

Britni Prusa

Britni may not have dreamt of becoming a Product Specialist as she was growing up, but as an animal lover who enjoys helping people, she certainly appears to have landed her dream job.

On a daily basis, Britni puts her Bachelor’s in Psychology to work while striving to get into customers’ minds and figuring out how to trigger that aha moment when they suddenly realize how our awesome products can help their veterinary practice!

Once the libero player for the University of Illinois Springfield’s volleyball team, Britni leads an active, outdoorsy kind of life that includes hiking, mountain biking and camping. When she’s not on the go, you’ll find her hanging out with friends and family, or relaxing in her country home, which sits on 11 acres.

She is the proud owner of two cats, Leroy and Charles, as well as two dogs, Louie, a 120-lb bloodhound/lab mix and Esme, a German shepherd mix that Britni is convinced is part Coyote.

Esther Fraser

Data Analyst

Esther Fraser

It should come as no surprise that Esther, a Data Analyst for VetSuccess, has a B.Sc in Math from Dalhousie University. What she does with that, however, is much closer to a fine arts degree. Esther absolutely loves getting a chunk of data and carving it into a useful and beautiful form. She not only makes sense of your data, she makes it sing.

Beyond her love for data, Esther is also a mighty good baker. Everything she makes it delicious and gluten-free, a must since her entire family has Celiac Disease. Not one to let anything get in her way, Esther played two seasons of hockey in Ireland with (but not for) the Irish Women's National Team.

She also learned to read Braille at her last job, transcribing textbooks into Braille for school boards across North America. Esther also sings in the Ottawa Brahms Choir, Ottawa's best/only non-audition classical choir. Most recently, she pierced her ears and now can't leave the house without buying a pair of earrings.

Jason Luo

Data Analyst

Jason Luo

Jason is a Toronto native who attended Duke University in the US. At VetSuccess, Jason happily develops business intelligence dashboards to help practices and industry partners manage their businesses. He works with clients to understand their unique needs and builds custom dashboards that tell their stories.

Jason loves putting his deep understanding of the nuances of data, report design, and visualization to use. Before joining VetSuccess, he worked in the pension industry in a similar role, combining client relations and technical responsibilities.

Jason is a huge basketball fan and likes to stay active. He enjoys cycling, weightlifting, and volleyball. He has a passion for learning and subscribes to a plethora of podcasts, including Freakonomics, Stuff You Should Know, and Reply All.

One of Jason’s lifelong aspirations is to become a dog owner and we bet that being surrounded by veterinary data will only further this desire.

Jen Kowalski

Business Analyst

Jen Kowalski

Every business needs a vision and every vision needs an exhaustive list of technical specs if it’s ever to become a reality. We’re talking copious nitty-gritty details that visionaries would rather not think about. Enter Jen.

With a background in engineering and a self-proclaimed obsession with minutia, Jen helps the VetSuccess team turn their ideas into robust, fluid and user-friendly products. And then there’s her “why not give it a shot?” attitude.

Outside of work, Jen’s willingness to try just about anything once has resulted in a diverse suite of hobbies that includes swing dancing, photography, axe-throwing, sewing, hiking, languages, baking, and yelling out the answers to Jeopardy questions. This talented individual is an asset to the VetSuccess team!

Jessica Gelberg

Team Support Manager

Jessica Gelberg

Jessica Gelberg looks great in hats. A good thing, too, given how many she wears on any given day. From communications and event planning to information management and plenty in between, Jessica brings a breadth of experience to VetSuccess, along with a “can do” attitude that supports her team’s success.

Efficient and resourceful, Jessica’s skills are as diverse as her recreational interests. A keen traveler, avid reader and documentary enthusiast, she’s equally happy chilling out at home with her husband and Kitty-kitty, their very expressive…you guessed it … cat.

Josephine Wynn

Marketing Manager

Josephine Wynn

Josephine, more affectionately known as Jose, is famous at VetSuccess for two things: her dedication to pets and the veterinary industry and her love for the color pink. Jose’s first job out of high school was at a large veterinary practice in Ohio. She learned how veterinary teams serve their patients and she became intimately familiar with the challenges unique to practices.

From there, Jose’s career focused on working with veterinary technology solutions as a veterinary practice management software trainer, support specialist, project manager, and marketing specialist. She is passionate about partnering with practices to help improve efficiency and profitability which is what brought her to VetSuccess and exactly why she thrives here.

Jose loves to recharge with family time and is kept quite busy with her husband, three kiddos, two dogs, and three cats at home. When she’s not doting on her littles, she can be found bing-watching period dramas and documentaries, spending quality time with her closest friends, and enjoying some sushi.

Kate Zirkle

Marketing Manager

Kate Zirkle

Kate received a bachelor’s degree in advertising, with minors in marketing and psychology, from Kent State University. Her career has focused on marketing for companies like Cleveland.com and Embrace Pet Insurance, with the bulk of her experience residing in the animal health and veterinary industry.

Kate considers herself a lifelong learner and makes personal development a priority in her life while also remembering to laugh and have fun along the way. She shares her home in Cleveland, Ohio with her wonderful fiancé and a menagerie of animals. Beyond their own fur babies, they also foster cats and kittens and are passionate about animal rescue.

When not working, you can usually find Kate kayaking, traveling, writing, or curled up with a good book. She is firmly planted on Team Audiobooks = Reading and welcomes you to fight her on that.

Katie McClean

VP Key Accounts and Operations

Katie McClean

When Katie was in first grade, she joined Girl Scouts. Two weeks in, she told her parents she wanted to quit. When they asked her why, then six-year-old Katie replied: “It took us two weeks to complete a project I could have finished in two days!”

Katie has always found satisfaction from establishing efficient processes. As head of operations at VetSuccess, this serves her well.

She also loves people, claiming they give her energy. When working closely with veterinary practice groups, managing the VetSuccess client services team, answering client questions and educating key accounts on VetSuccess products, you’ll find her in her element.

Katie’s love of people extends to her family, particularly her two children, husband and parents. She also enjoys jogging, watching and playing sports, and socializing over dinner and drinks with friends, which brings us to one of her other great passions: food – she loves to eat!

Katie Sorrell

Customer Success Manager

Katie Sorrell

Originally from Nova Scotia, Katie moved to Toronto to complete her undergraduate degree in art and art history. During that time, she took a part-time job as a kennel attendant and never looked back. Over the next decade, Katie worked tirelessly in almost every role a veterinary clinic has to offer. From client communication to inventory management, from cat wrangling to hamster anesthesia, Katie's varied experience in the veterinary world is certainly an asset.

In addition to finding her true calling in the veterinary world, Katie has stayed true to her artistic roots: she ran a small business selling her handmade designs and has widely exhibited her work across Ontario.

Katie one day dreams of owning a small hobby farm, with a wide assortment of animals. She told her partner on their first date "I love waterfowl!" ... and he stuck around! For now, they live together with their retired racing greyhound Wellington, and Chyna, the best cat in the world.

Kristen Clark

Business Analyst

Kristen Clark

A self-professed data and UX nerd, Kristen uses her love of storytelling and her inquisitive nature to go beyond the numbers and tell the full picture of the whys behind the data. She’s been known to nerd out over things like color-coded spreadsheets, trend lines, and solving data conundrums.

Outside of work, Kristen can be found at one of the many film festivals or independent cinemas in Toronto checking out the latest indie, documentary, or blockbuster film. Should you need a pop culture aficionado for your trivia team, Kristen is your go-to woman.

Kristen’s passion for travel has taken her on some awesome adventures around the globe. From exploring the jungles of Borneo to drinking beer in 18th-century tunnels to crossing the Nullarbor, Kristen loves to get off the beaten track any chance she gets.

Kristen’s favorite animal is the wombat.

Marina Lazic

Data Analyst

Marina Lazic

How do you combine an analytical mind with a passion for travel? Just ask Marina. She completed her masters in Information Systems in Lund, Sweden, after getting her undergrad in Belgrade, Serbia, and prior to joining VetSuccess in Canada.

Before she began mining data for insights at VetSuccess, Marina worked in the data analysis/reporting field in Telco. Just as her love for data has no boundaries, neither does her love for travel, which has taken her from Portugal and Iceland to Tanzania, Thailand and beyond.

Along the way, Marina has collected dozens of fridge magnets and come to appreciate foods from many different cultures. Still, none compare to a spoonful of Nutella eaten straight from the jar. That’s just one of her guilty pleasures. Another? Watching Love Actually over and over again!

Ray Giang

Data Analyst

Ray Giang

As a proud left-hander, Ray shows up ready to approach all problems from a different angle. Armed with a Statistics degree from the University of Waterloo, he’s always hard at work coming up with creative solutions for program design, internal analysis, and data reliability.

When he’s not analyzing variables, you can find Ray sinking 3 point shots on the basketball court and taking vocal lessons. No word yet on whether he’ll start presenting his statistical findings in song, although we’re certainly hoping so.

Rodrigo Machado

Director of Engineering

Rodrigo Machado

Our passionate Rodrigo has many loves. Beyond his wife and daughter, Rodrigo’s other loves include cycling, both mountain and road biking, and pets. Unfortunately, he is extremely allergic to animals. Triste!

Rodrigo’s next greatest love is technology. At VetSuccess, he is the champion for all things technical and he keeps everything running smoothly behind the scenes. Interestingly enough, Rodrigo began his career as *drumroll please* an aspiring musician, a drummer to be exact. That led naturally into audio engineering where he worked within the television and film industry. From there, Rodrigo went to business school and learned just how much value technology can add to businesses.

Rodrigo has now been in software engineering for 10+ years and VetSuccess is lucky to have him on the team.

Sally Jackson

National Accounts Manager

Sally Jackson

Sally has been in the veterinary industry for over 30 years (she started when she was 10) and has been surrounded her whole life by creatures great and small. She grew up showing dogs, horses and rehabilitating wildlife. After college she worked as a large animal surgery technician at the Univ. of GA School of Veterinary Medicine and then jumped into the corporate world of veterinary pharmaceutical sales, consulting and practice data companies. Sally is determined to make data a GOOD 4 letter word!

Sally lives life full throttle and can be found dodging alligators (not very successfully) and wild pigs on her mountain bike or throwing a cast net to catch a delicious mess of GA shrimp for supper! She shares her island oasis with her Whippet, Gibson (named after her Dad's guitar), who loves chillin' on the beach, greeting tourists, and catching a frisbee.

Sarah Susut

Product Manager

Sarah Susut

Sarah’s a Canadian who grew up in Hawaii… And then moved back to cold, cold, Canada. Seriously.

She’s also managed veterinary practices and has a secret and perverse appreciation for organizing practice management codes. We all have our thing and we’re lucky for Sarah’s secret love of organizing codes. Sarah manages our team of Practice Data Specialists and ensures that our code mappings make sense. She’s our (now not-so-secret) weapon and the first line of defence in our quest to truly normalize veterinary practices data. Weird, huh?

Want to know something else? Sarah’s a singer! She can teach you to sing. If you want to ask her about that or maybe veterinary practice management code questions, send her an email.

Sasha Akhavi

VP Product

Sasha Akhavi

Prior to taking the reins in the Product department at VetSuccess, Sasha was a developer and designer for 20 years, starting on the staff of Adobe.com and continuing at a number of industry-leading Web-based software companies. Before that, he taught his 5th grade class computer science (well, the BASIC programming language) in the hopes of recreating Dungeons and Dragons on the TRS-80. Sasha now enjoys bringing a coder sensibility to the task of setting VetSuccess product direction. Agile is his twue wuv.

Sasha has degrees in Civil Engineering and History of Art and Architecture from Brown University and studied Multimedia Art at San Jose State University. Born in California, Sasha lived in many regions of the US before arriving in Toronto in 2011. He has served as a trustee and educator at First Unitarian Congregation of Toronto. Just this past year he married a Canuck lass, and it looks like he’s in Canada to stay! In his free time, Sasha blogs and writes about the philosophy of technology.

Shawna Abrahamson

Account Manager

Shawna Abrahamson

There’s no doubt about it. If you want to be a great account manager, you need to be a people-person, and Shawna’s definitely that! Inspired by her interest in human society, Shawna graduated with a Bachelors in Sociology from the University of Western Ontario. After that, she completed a one-year post-grad in Human Resources Management before entering the HR field in Toronto.

As passionate about taking on new challenges as she is about relationship building, she later (much to our delight) accepted a frontline position at VetSuccess, where her strong organizational skills, attention to detail, friendly disposition, and here-to-help attitude are a great asset to clients and team-members alike.

Work aside, Shawna enjoys quality time with her husband, friends and family, as well as cooking, travelling, and, last but not least, reading – because everyone needs a little downtime!

Sheri Gilmartin

VP Sales & Marketing

Sheri Gilmartin

With two and a half decades of experience behind her, Sheri is both a credentialed vet tech and a sales and marketing guru. She also happens to boast an incredible track record when it comes to building long-term relationships and industry-wide credibility. In short, Sheri's the best of all worlds and we feel pretty lucky to have her on board!

During business hours, you’ll find Sheri immersed in our marketing and business strategy while excelling in her role as VP of Sales & Marketing. Beyond VetSuccess, you’ll find her breaking a sweat with some physical activity, chilling to her favorite tunes, geeking out on Sci-Fi, or spending time with the six she holds dearest – namely her husband, two kids, and three fur babies.

Tony Semana

Director of Integrations

Tony

Tony and VetSuccess go way back. In the early days, Tony wrote the code and lead the team that developed the first iteration of the VetSuccess platform. He has been in the software industry since 2000, starting as a Business Analyst, moving to Head of Project Delivery for OK Grow, and consulting for companies as an agile coach and trainer.

Tony loves a good challenge. He also loves teaching and helping people grow and achieve their goals. Not only has Tony mentored in software development boot camps, he’s also a Cucumber.io approved trainer for BDD and a certified Professional Scrum Master.

Sounds like he’s a ninja, right? Well get this, Tony has actually been teaching martial arts and self-defense for 14 years now. He and his wife Liz run a Karate school in Mississauga. They also have two kids together.

Will de la Guardia

Director of Data

Will de la Guardia

Spanish native Will de la Guardia speaks several languages: Spanish, Catalan, English and Data. It’s the last on this list that landed him his role at VetSuccess. A data nerd at heart, Will gets a genuine thrill out of turning numbers into stories about people, their behaviours, their issues, and the larger trends they represent.

Accuracy and precision are key to the work Will does at VetSuccess. In fact, they’re key to pretty much all of the positions Will has held since graduating from University of Toronto with a Bachelor of Applied Science in Mechanical Engineering.

Data analyst, business analyst, environmental analyst – you don’t land jobs like these by being loosey goosey.

Careers at VetSuccess

At VetSuccess, we’re proud to have earned our reputation as industry-leading analytics experts. Our culture is driven by respect, transparency, and collaboration. It's a place where great things happen, all while working alongside people we enjoy and admire.

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