Meet the Team
Our diverse team of experienced professionals is passionate and pumped about what we do, and committed to helping your practice achieve greater success!
Take a moment to click on each team member’s photo to learn a bit more about what makes each of us tick. And tock.
Martin Traub-Werner
CEO
Martin Traub-Werner
Martin dressed up as a businessman for Halloween when he was seven. Since then, he’s spent almost 40 years refining his skills and honing his craft. Today he’s a dedicated owner/operator focused on providing the most value he can to his clients and colleagues.
Martin graduated from Cornell with a Masters degree in Strategic HR Management and he’s worked in a number of different industries for many large Fortune 500 companies and small businesses. Since 2010 Martin has been dedicated to the veterinary industry and in 2013 founded VetSuccess. VetSuccess is dedicated to unlocking the value of veterinary practice data for the industry. He has presented at national veterinary conferences and regularly speaks to veterinarians and practice managers about practice data and practice management and is a member of the VHMA and VetPartners.
When not on duty, you’ll find Martin on a spin bike or in his kitchen cooking up a storm for his family and friends.
Abraham Lin
Data Analyst
Abraham Lin
With a focus on programming, building statistical models, and crunching large data sets, Abe is always finding new ways to contribute to our Data team. And he can do it in English, French, or Mandarin!
Two quick stats about Abe: #1 His mathematical ability comes from his Statistics degree from the University of Waterloo. #2 His dexterity comes from many hours learning pen-spinning tricks.
These two facts combine to make Abe a video game expert and secret pool shark. He also holds the title at VetSuccess for greatest Slack avatar with his photo of Abraham Lincoln.
Amber Barrett
Customer Support Specialist
Amber Barrett
Amber began her journey in Redlands, CA where she received her Veterinary Assisting license. She has 16 years of experience as a Veterinary Technician, working with large animals, small animals, pocket pets, and exotics.
Beyond her love for animals, Amber also has a passion for numbers. She went to Arkansas State University to get her Associates in Business and she interned at a CPA office before making her way to VetSuccess.
Amber shares her home in California with her husband Andy, two beautiful sons Micah and Ryder, and two dogs, Lenny a Boston Terrier and Midas a Pit Bull. Outside of work, Amber works with aggressive dogs to help them gain confidence and improve their behavior. She is also VetSuccess’ resident rockstar, having been a drummer in a band in her younger years. Her husband is also a singer - talk about a talented family!
Anthea Mislan
Senior Art Director
Anthea Mislan
Just when you think you know Anthea, you learn something that makes you think again. Yes, she’s an art director with a graphic design degree from OCAD University, and yes, she has a broad range of experience working in digital and traditional media, but her creative expression doesn’t end there.
Part introvert, part extrovert, Anthea lives and breathes creativity. Outside of work, you’ll find her knitting chunky scarves, scanning thrift stores for her next great find, or immersing herself in a wide variety of other crafty endeavors.
Whether she’s overseeing design at VetSuccess, art directing at her other professional home – Fuse Marketing Group – or lost in recreational creation, you can always count on Anthea to bring the energy.
Britni Prusa
Account Manager
Britni Prusa
Britni may not have dreamt of becoming an Account Manager as she was growing up, but as an animal lover who enjoys helping people, she certainly appears to have landed her dream job.
On a daily basis, Britni puts her Bachelor’s in Psychology to work while striving to get into customers’ minds and figuring out how to trigger that aha moment when they suddenly realize how our awesome products can help their veterinary practice!
Once the libero player for the University of Illinois Springfield’s volleyball team, Britni leads an active, outdoorsy kind of life that includes hiking, mountain biking and camping. When she’s not on the go, you’ll find her hanging out with friends and family, or relaxing in her country home, which sits on 11 acres.
She is the proud owner of two cats, Leroy and Charles, as well as two dogs, Louie, a 120-lb bloodhound/lab mix and Esme, a German shepherd mix that Britni is convinced is part Coyote.
Dave Sullivan
Data Analyst
Dave Sullivan
Dave is officially the resident Renaissance Man at VetSuccess. His former jobs range from land surveyor to construction worker, valet to internet tech support. He's formally trained in computer animation but ultimately found his passion in statistics as a data analyst. Dave enjoys taking a messy data set and crafting it into a few simple, meaningful results.
Hailing originally from Chatham, Ontario, Dave now calls Toronto home. His hobbies include books, video games, board games, cycling, visiting museums, and exploring cathedrals.
Frank Xu
Data Analyst
Frank Xu
Frank is a proud graduate of the University of Waterloo with a double-major in Computer Science and Finance. When he came to Canada, his original plan was to be a video game developer, hence the Computer Science degree. Thankfully for VetSuccess, life ended up sending Frank down the Data Analyst path and we're happy to have him on board.
Frank is passionate about cooking, especially traditional Chinese food. One of his childhood dreams is to become a chef and he's currently working toward achieving that goal. Frank's other hobbies include building Lego and, of course, playing video games. Bonus fun fact: Frank can even build his own personal computer!
Esther Fraser
Data Analyst
Esther Fraser
It should come as no surprise that Esther, a Data Analyst for VetSuccess, has a B.Sc in Math from Dalhousie University. What she does with that, however, is much closer to a fine arts degree. Esther absolutely loves getting a chunk of data and carving it into a useful and beautiful form. She not only makes sense of your data, she makes it sing.
Beyond her love for data, Esther is also a mighty good baker. Everything she makes it delicious and gluten-free, a must since her entire family has Celiac Disease. Not one to let anything get in her way, Esther played two seasons of hockey in Ireland with (but not for) the Irish Women's National Team.
She also learned to read Braille at her last job, transcribing textbooks into Braille for school boards across North America. Esther also sings in the Ottawa Brahms Choir, Ottawa's best/only non-audition classical choir. Most recently, she pierced her ears and now can't leave the house without buying a pair of earrings.
Jen Kowalski
Business Analyst
Jen Kowalski
Every business needs a vision and every vision needs an exhaustive list of technical specs if it’s ever to become a reality. We’re talking copious nitty-gritty details that visionaries would rather not think about. Enter Jen.
With a background in engineering and a self-proclaimed obsession with minutia, Jen helps the VetSuccess team turn their ideas into robust, fluid and user-friendly products. And then there’s her “why not give it a shot?” attitude.
Outside of work, Jen’s willingness to try just about anything once has resulted in a diverse suite of hobbies that includes swing dancing, photography, axe-throwing, sewing, hiking, languages, baking, and yelling out the answers to Jeopardy questions. This talented individual is an asset to the VetSuccess team!
Jessica Gelberg
Team Support Manager
Jessica Gelberg
Jessica Gelberg looks great in hats. A good thing, too, given how many she wears on any given day. From communications and event planning to information management and plenty in between, Jessica brings a breadth of experience to VetSuccess, along with a “can do” attitude that supports her team’s success.
Efficient and resourceful, Jessica’s skills are as diverse as her recreational interests. A keen traveler, avid reader and documentary enthusiast, she’s equally happy chilling out at home with her husband and Kitty-kitty, their very expressive…you guessed it … cat.
Josephine Wynn
Marketing Manager
Josephine Wynn
Josephine, more affectionately known as Jose, is famous at VetSuccess for two things: her dedication to pets and the veterinary industry and her love for the color pink. Jose’s first job out of high school was at a large veterinary practice in Ohio. She learned how veterinary teams serve their patients and she became intimately familiar with the challenges unique to practices.
From there, Jose’s career focused on working with veterinary technology solutions as a veterinary practice management software trainer, support specialist, project manager, and marketing specialist. She is passionate about partnering with practices to help improve efficiency and profitability which is what brought her to VetSuccess and exactly why she thrives here.
Jose loves to recharge with family time and is kept quite busy with her husband, three kiddos, two dogs, and three cats at home. When she’s not doting on her littles, she can be found bing-watching period dramas and documentaries, spending quality time with her closest friends, and enjoying some sushi.
Joyce Nefulda
Technical Business Analyst
Joyce Nefulda
Joyce was born in the Philippines and lived in Dubai for 4 years before immigrating to Canada. She’s a world traveler with a passion for food and an unlived dream of being a professional eater. Prior to VetSuccess, Joyce worked in the health care field as a dental hygienist. Since her entire family is in the technology field as software engineers and designers, it was only a matter of time before she recognized her true calling in technology.
Joyce loves that technology is always changing, improving, innovating, and making our lives better. She uses her computer programming training and passion for learning to help businesses thrive. Joyce is excited to put her technical skills to use on the business and product side here at VetSuccess. And we’re beyond glad to have her on board.
Kate Zirkle
Marketing Manager
Kate Zirkle
Kate received a bachelor’s degree in advertising, with minors in marketing and psychology, from Kent State University. Her career has focused on marketing for companies like Cleveland.com and Embrace Pet Insurance, with the bulk of her experience residing in the animal health and veterinary industry.
Kate considers herself a lifelong learner and makes personal development a priority in her life while also remembering to laugh and have fun along the way. She shares her home in Cleveland, Ohio with her wonderful fiancé and a menagerie of animals. Beyond their own fur babies, they also foster cats and kittens and are passionate about animal rescue.
When not working, you can usually find Kate kayaking, traveling, writing, or curled up with a good book. She is firmly planted on Team Audiobooks = Reading and welcomes you to fight her on that.
Katie McClean
COO
Katie McClean
When Katie was in first grade, she joined Girl Scouts. Two weeks in, she told her parents she wanted to quit. When they asked her why, then six-year-old Katie replied: “It took us two weeks to complete a project I could have finished in two days!”
Katie has always found satisfaction from establishing efficient processes. As head of operations at VetSuccess, this serves her well.
She also loves people, claiming they give her energy. When working closely with veterinary practice groups, managing the VetSuccess client services team, answering client questions and educating key accounts on VetSuccess products, you’ll find her in her element.
Katie’s love of people extends to her family, particularly her two children, husband and parents. She also enjoys jogging, watching and playing sports, and socializing over dinner and drinks with friends, which brings us to one of her other great passions: food – she loves to eat!
Katie Sorrell
Customer Success Manager
Katie Sorrell
Originally from Nova Scotia, Katie moved to Toronto to complete her undergraduate degree in art and art history. During that time, she took a part-time job as a kennel attendant and never looked back. Over the next decade, Katie worked tirelessly in almost every role a veterinary clinic has to offer. From client communication to inventory management, from cat wrangling to hamster anesthesia, Katie's varied experience in the veterinary world is certainly an asset.
In addition to finding her true calling in the veterinary world, Katie has stayed true to her artistic roots: she ran a small business selling her handmade designs and has widely exhibited her work across Ontario.
Katie one day dreams of owning a small hobby farm, with a wide assortment of animals. She told her partner on their first date "I love waterfowl!" ... and he stuck around! For now, they live together with their retired racing greyhound Wellington, and Chyna, the best cat in the world.
Kristen Clark
Product Manager
Kristen Clark
A self-professed data and UX nerd, Kristen uses her love of storytelling and her inquisitive nature to go beyond the numbers and tell the full picture of the whys behind the data. She’s been known to nerd out over things like color-coded spreadsheets, trend lines, and solving data conundrums.
Outside of work, Kristen can be found at one of the many film festivals or independent cinemas in Toronto checking out the latest indie, documentary, or blockbuster film. Should you need a pop culture aficionado for your trivia team, Kristen is your go-to woman.
Kristen’s passion for travel has taken her on some awesome adventures around the globe. From exploring the jungles of Borneo to drinking beer in 18th-century tunnels to crossing the Nullarbor, Kristen loves to get off the beaten track any chance she gets.
Kristen’s favorite animal is the wombat.
Maria Gil-Rodriguez
Data Analyst
Maria Gil-Rodriguez
Maria hails all the way from Madrid, Spain. She’s in her happy place when she gets to turn a complex idea into something easy and fun. Maria’s love for learning drove her to complete an Engineering degree and a Ph.D. and develop a career in Academia.
But lucky for VetSuccess and our customers, data and coding have always been Maria’s passions. When she moved to Oregon with her family, she decided to pursue a career in Data Science and Analytics and found her true calling.
Maria is also the mom of two boys and is thrilled to have recently adopted a kitten. She loves hiking, camping, cooking, baking, and even belly dancing. Maria is a joy to be around and adds much warmth to the VetSuccess team.
Marina Lazic
Data Analyst
Marina Lazic
How do you combine an analytical mind with a passion for travel? Just ask Marina. She completed her masters in Information Systems in Lund, Sweden, after getting her undergrad in Belgrade, Serbia, and prior to joining VetSuccess in Canada.
Before she began mining data for insights at VetSuccess, Marina worked in the data analysis/reporting field in Telco. Just as her love for data has no boundaries, neither does her love for travel, which has taken her from Portugal and Iceland to Tanzania, Thailand and beyond.
Along the way, Marina has collected dozens of fridge magnets and come to appreciate foods from many different cultures. Still, none compare to a spoonful of Nutella eaten straight from the jar. That’s just one of her guilty pleasures. Another? Watching Love Actually over and over again!
Ray Giang
Data Analyst
Ray Giang
As a proud left-hander, Ray shows up ready to approach all problems from a different angle. Armed with a Statistics degree from the University of Waterloo, he’s always hard at work coming up with creative solutions for program design, internal analysis, and data reliability.
When he’s not analyzing variables, you can find Ray sinking 3 point shots on the basketball court and taking vocal lessons. No word yet on whether he’ll start presenting his statistical findings in song, although we’re certainly hoping so.
Rodrigo Machado
Director of Engineering
Rodrigo Machado
Our passionate Rodrigo has many loves. Beyond his wife and daughter, Rodrigo’s other loves include cycling, both mountain and road biking, and pets. Unfortunately, he is extremely allergic to animals. Triste!
Rodrigo’s next greatest love is technology. At VetSuccess, he is the champion for all things technical and he keeps everything running smoothly behind the scenes. Interestingly enough, Rodrigo began his career as *drumroll please* an aspiring musician, a drummer to be exact. That led naturally into audio engineering where he worked within the television and film industry. From there, Rodrigo went to business school and learned just how much value technology can add to businesses.
Rodrigo has now been in software engineering for 10+ years and VetSuccess is lucky to have him on the team.
Sally Jackson
Director of National Accounts
Sally Jackson
Sally has been in the veterinary industry for over 30 years (she started when she was 10) and has been surrounded her whole life by creatures great and small. She grew up showing dogs, horses and rehabilitating wildlife. After college she worked as a large animal surgery technician at the Univ. of GA School of Veterinary Medicine and then jumped into the corporate world of veterinary pharmaceutical sales, consulting and practice data companies. Sally is determined to make data a GOOD 4 letter word!
Sally lives life full throttle and can be found dodging alligators (not very successfully) and wild pigs on her mountain bike or throwing a cast net to catch a delicious mess of GA shrimp for supper! She shares her island oasis with her Whippet, Gibson (named after her Dad's guitar), who loves chillin' on the beach, greeting tourists, and catching a frisbee.
Sarah Susut
Product Manager
Sarah Susut
Sarah’s a Canadian who grew up in Hawaii… And then moved back to cold, cold, Canada. Seriously.
She’s also managed veterinary practices and has a secret and perverse appreciation for organizing practice management codes. We all have our thing and we’re lucky for Sarah’s secret love of organizing codes. Sarah manages our team of Practice Data Specialists and ensures that our code mappings make sense. She’s our (now not-so-secret) weapon and the first line of defence in our quest to truly normalize veterinary practices data. Weird, huh?
Want to know something else? Sarah’s a singer! She can teach you to sing. If you want to ask her about that or maybe veterinary practice management code questions, send her an email.
Shawna Abrahamson
Account Manager
Shawna Abrahamson
There’s no doubt about it. If you want to be a great account manager, you need to be a people-person, and Shawna’s definitely that! Inspired by her interest in human society, Shawna graduated with a Bachelors in Sociology from the University of Western Ontario. After that, she completed a one-year post-grad in Human Resources Management before entering the HR field in Toronto.
As passionate about taking on new challenges as she is about relationship building, she later (much to our delight) accepted a frontline position at VetSuccess, where her strong organizational skills, attention to detail, friendly disposition, and here-to-help attitude are a great asset to clients and team-members alike.
Work aside, Shawna enjoys quality time with her husband, friends and family, as well as cooking, travelling, and, last but not least, reading – because everyone needs a little downtime!
Sheri Gilmartin
VP, Sales & Marketing
Sheri Gilmartin
With two and a half decades of experience behind her, Sheri is both a credentialed vet tech and a sales and marketing guru. She also happens to boast an incredible track record when it comes to building long-term relationships and industry-wide credibility. In short, Sheri's the best of all worlds and we feel pretty lucky to have her on board!
During business hours, you’ll find Sheri immersed in our marketing and business strategy while excelling in her role as VP of Sales & Marketing. Beyond VetSuccess, you’ll find her breaking a sweat with some physical activity, chilling to her favorite tunes, geeking out on Sci-Fi, or spending time with the six she holds dearest – namely her husband, two kids, and three fur babies.
Sofia Wright
Data Analyst
Sofia Wright
Sofia never met a puzzle that she didn't like - word puzzles, logic puzzles, jigsaw puzzles. And she brings that same love for a challenge to her work solving problems with data. Before VetSuccess, Sofia honed her problem-solving skills tutoring math and providing data analysis in the travel industry.
Outside of work, Sofia pursues more artistic (but not less nerdy) interests. She loves comics and cartoons, and on occasion sews cosplay of her favorite characters which she wears to conventions.
Sofia currently lives with five cats and a dog.
Tony Semana
Director of Integrations
Tony Semana
Tony and VetSuccess go way back. In the early days, Tony wrote the code and lead the team that developed the first iteration of the VetSuccess platform. He has been in the software industry since 2000, starting as a Business Analyst, moving to Head of Project Delivery for OK Grow, and consulting for companies as an agile coach and trainer.
Tony loves a good challenge. He also loves teaching and helping people grow and achieve their goals. Not only has Tony mentored in software development boot camps, he’s also a Cucumber.io approved trainer for BDD and a certified Professional Scrum Master.
Sounds like he’s a ninja, right? Well get this, Tony has actually been teaching martial arts and self-defense for 14 years now. He and his wife Liz run a Karate school in Mississauga. They also have two kids together.
Will de la Guardia
Director of Data
Will de la Guardia
Spanish native Will de la Guardia speaks several languages: Spanish, Catalan, English and Data. It’s the last on this list that landed him his role at VetSuccess. A data nerd at heart, Will gets a genuine thrill out of turning numbers into stories about people, their behaviours, their issues, and the larger trends they represent.
Accuracy and precision are key to the work Will does at VetSuccess. In fact, they’re key to pretty much all of the positions Will has held since graduating from University of Toronto with a Bachelor of Applied Science in Mechanical Engineering.
Data analyst, business analyst, environmental analyst – you don’t land jobs like these by being loosey goosey.
Careers at VetSuccess
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